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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Entice With eBooks.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. In the famous (though too often unheeded) words of Peter Drucker , “the business enterprise has two—and only two—basic functions: marketing and innovation.”

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The Complete Guide to Video Production

Vidyard

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1