TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Martech

FEBRUARY 10, 2022

55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.”. Get the daily newsletter digital marketers rely on. Source: Jake Athey.

Digital Asset Management 112

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 112

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What are our reporting needs?

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. As an enterprise, you need to optimize the customer experience on all your channels. Providing practical and accessible information will increase engagement and customer satisfaction.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Source: Real Story Group.

Digital Asset Management 85

Digital Asset Management Enterprise Management CMS Development Work Management 85

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Touchpoints 130

Top Rank Marketing

JULY 19, 2023

Visual UGC by Stackla @NostoSolutions AI-powered enterprise Commerce Experience Platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints. FullStory @fullstory AI-powered digital experience intelligence platform with proprietary autocapture technology.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. CDPs usually manage first party customer data and consists of PII (personally identifiable information).

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

ClickZ

JULY 31, 2019

Team members can get the information they need quickly, and can collaborate across functions and geographies to drive a campaign forward. . We currently sit at the intersection of Content Marketing Platform and Marketing Resource Management offerings. At its core, Percolate is the place where the entire marketing effort coalesces.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. What is the experience like for users on these pages? Can they easily find the information they need? Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? Choose the bottom option, “Test different email subjects, from information, and/or email contents”, as this will allow you to run any test and hit ‘next’ to load up the email editor and write your email.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

ADP Workforce Now equips users with the tools not just to track HR information, but to help manage a workforce and make data-driven decisions. And, the user can add the functionality as needed with tools and capabilities designed specifically to provide an engaging experience for business leaders, managers, and workers. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52