e-Spirit Selected for Gartner Magic Quadrant for Digital Experience Platforms
E-Spirit
MARCH 3, 2021
e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.
E-Spirit
MARCH 3, 2021
e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.
Martech
DECEMBER 14, 2023
It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Driving innovation in marketing strategies. Inefficient processes.
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chiefmartech
OCTOBER 24, 2021
Where buyers go, marketers follow. And where marketers go, martech rushes to empower them. Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
Martech
DECEMBER 27, 2022
Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. Through Raab Associates, Davis also offers consultancy services on marketing technology.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
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