Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

ClickZ

AUGUST 16, 2022

Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. If you want to succeed in the modern marketing world, you need to get personal. Cultivate truly valuable experiences. First-party cookies remain in play (and praised as important pieces of marketing).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Valasys

JANUARY 14, 2020

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59