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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

We learned so much from talking with the experts last year — and heard about trends relating to personalization, diversity and inclusion, and creating authentic connections with audiences — that we wanted to reach out again. Here are trends and predictions that marketing leaders are anticipating in the months to come.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

From Facebook and Twitter posts to Youtube videos, TikTok, Snapchat, Instagram, and more, you have many fun ways to deliver your message. Transform Your Event Into an Unforgettable Hybrid Experience. SpotMe is the ultimate digital experience platform, capable of hosting dynamic and engaging virtual and hybrid events for your company.

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The rise of omnichannel content platforms

Martech

The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.”

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. Widen DAM customer results.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. Widen DAM customer results.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. Widen DAM customer results.