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Digital Marketing Innovations You Should Know About

Sharpspring

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it. Social Commerce.

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Marketing Trends According to INBOUND 2022: NFT's, AI and Data

SmartBug Media

Marketing trends. Social media. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. NFTs allow digital assets to be tradeable. SAP Software Solutions. How AI Will Transform the Way Marketers Work.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. Third-party data is collected from various sources and sold as a package by data management platforms (DMPs).

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