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5 Super Bowl LVIII takeaways for marketers

Martech

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

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If content is king, why is treated like a pauper?

B2BMarketing.net

Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. This is what we learned in our recent B2B Marketing roundtable in association with digital asset management solutions provider, Canto.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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ABM Success: Plan, Execute, Evaluate, Breathe, Repeat

Adobe Experience Cloud Blog

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM changes the challenge for marketers. Marketing Fundamentals and New Approaches.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Knowing which companies already make headlines and which ones are due for some press would be useful -- if you know which blockchain companies are poised for success and which ones aren’t, you’ll be more likely to pick the right blockchain company for your business and the right crypto assets for your investment portfolio.