article thumbnail

The Brandpoint Guide: Level Up Your Digital Marketing in 2022

Brandpoint

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

article thumbnail

5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Creating an Inbound Strategy for Virtual Events.

article thumbnail

Virtual events: The ultimate marketers’ guide

Martech

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Here’s what’s inside: What is a “virtual event”? Virtual event history.

article thumbnail

What is digital asset management, and why do marketing technology stacks need these tools?

Martech

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Before the blossoming of software-as-a-service (SaaS), DAMs were installed software that resided on a company’s servers.

article thumbnail

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

article thumbnail

Assembling an Extra Powerful Marketing Team

Vidyard

Let’s be honest, bringing together a modern marketing team is kind of like banding together superheroes that will inevitably save the world from mass destruction and peril (I’m not even exaggerating – marketing is serious business). In fact, it’s actually a lot like Marvel’s X-men.