Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 4, 2010

It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly? Use Twitter. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. 3) B2B marketers clung to unimaginative spending habits. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true.

Social Media 20

Social Media Paid Content ROI Media 20

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Key point #5: Marketers should spend 100% of their time on social media. Mike’s answer was brilliant: “I spend 100% of my time on social media. Social media is different, however. Share this on Bebo.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising. Use e-mail for what e-mail is best at!

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Telwares helps firms validate, manage and optimize their telecom spend.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100