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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. in your booth.

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Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. product photos, diagrams, infographics, trade show pics etc.),

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). You do not have flash or javascript support. Average (1 vote). All Comments.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. .&# Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Google (116).