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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show. We did this by posting our Top 10 most memorable moments, as well as a photo album, from the conference: [link].

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7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. Some of the two most popular are Feedly and Digg, though there are certainly other options, too. Digg: Search URL to add content. 2) Follow Trade Show Blogs.

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Is Social Media BS?

Webbiquity

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. The presentation included “Practical Tips&# at the end of each section, among them: • Start a blog about your industry—not your company. Social media is different, however. So what should you do? Share this on Bebo.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. In all cases, however, email from senders in the top quintile (those using the best practices) significantly outperformed those in the bottom quintile. Share this on Bebo.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Best Practices. Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Posted by Chris Potts in Best Practices | 2 comments.

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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon? Identify the participants.

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