Webbiquity

DECEMBER 1, 2010

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. a North American consulting organization focused on improving sales management functions within growing and transitional organizations. Beyond Crossed Signals. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Traditionally, customer case studies, PR and analyst relations have filled this role. promote events, meet up at trade shows).

Social Media 100

Social Media Media Business Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100