Digital B2B Marketing
MARCH 25, 2011
In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Views expressed are my own.
Digital B2B Marketing
MAY 1, 2012
Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.
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Digital B2B Marketing
MARCH 27, 2011
I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Social media is a great place for marketers to incorporate social good into their image. Here are three ways marketers with a human and caring side can show it in social media. We instinctively distrust companies and media.
Digital B2B Marketing
APRIL 4, 2011
It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. That corner of your yard dedicated to growing edibles.
Digital B2B Marketing
MARCH 25, 2011
The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse.
Digital B2B Marketing
MARCH 4, 2011
As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own.
Digital B2B Marketing
MARCH 31, 2011
Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. But B2B marketers are responding slowly.
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