Remove urgency
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14 types of social media every marketer should know

Sprout Social

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. While microblogging was once dominated by Twitter, platforms like LinkedIn and Tumblr have also become popular microblogging sites. Directly connect with others.

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Writing Better Content: An Emotional Pathway

Writing on the Web

Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Share this on LinkedIn. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination. Objections , reasons why and why not. Sharing personal stories works well here.

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The Senior Brain: How to Market to Oldies but Goodies…

Writing on the Web

Resilient brains do not respond to scare tactics of scarcity or urgency. Share this on LinkedIn. What has been your experience with appealing to the mature consumer? … I’m talking about mature in the sense of years, not personalities. As I always say, you can’t help getting older, but you can remain immature forever.

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Content Marketing Tips from Computer Games

Writing on the Web

Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. Share this on LinkedIn. It’s also at play in the game Farmville , a popular game that already has 70 million players.

Tips 100
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Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

Motivate action with fear, scarcity, urgency. Share this on LinkedIn. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Use persuasion triggers. Blog this on Blogger. Subscribe to the comments for this post? Share this on Facebook.

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The Brain Science of Online Persuasion

Writing on the Web

Motivate action with fear, scarcity, urgency. Share this on LinkedIn. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Use persuasion triggers. Subscribe to the comments for this post? Share this on del.icio.us.

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Book Review: SNAP Selling

Webbiquity

P riority (maintain a sense of urgency). Share this on LinkedIn. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). i N valuable (products and services can be copied; your expertise can’t). Share this on Bebo. Share this on del.icio.us.