Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

WebMarketCentral

AUGUST 1, 2007

Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Online Marketing Institute

NOVEMBER 1, 2010

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

DECEMBER 23, 2010

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28