Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 30, 2010

The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Share this on Facebook. Send this page to Print Friendly. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

MAY 26, 2010

I also like to use the eBook to point to a landing page with some more Premium content (research, analyst paper) as well as many of the other artifacts that I can muster on a single topic. Share this on Facebook. Send this page to Print Friendly. What’s your view on this? We would love to hear from you. Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100