WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Webbiquity

JANUARY 17, 2011

by eMarketer. And which tool works best for that? You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

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B2B Marketing Zone Posts

APRIL 5, 2010

How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

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Webbiquity

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

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Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. Small Biz Lead Gen Surges with Social by eMarketer.

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