article thumbnail

Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.

article thumbnail

Why Your B2B Team Is Investing Too Much in Mobile

Contently

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. ” At first glance, the narrative makes sense.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Some tools share demographic information, but not most engaged followers. No (although social IS getting harder).

article thumbnail

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Smartphones and tablets drive e-commerce growth.

article thumbnail

Why Video is the Key to Happier Customers

Vidyard

To this end, customer support videos can do more to improve the cost-per-quality of your support, educate them with less effort, and retain them better than any other support tool. According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service.

article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

So many disparate marketing tools only make the task tougher. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

article thumbnail

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.