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Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Find interesting conversions and join in, socially—being helpful, but not with a hard sell approach.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Tweet This!

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Social Media is Simpler Than You Think

Webbiquity

Social media reduces the friction of customer communications. But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Physical networking at such events is still important. Share this on del.icio.us. Tweet This!

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Comments are a primary form of two-way communication on the social web.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Bit.ly - Bit.ly

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Your corporate website needs to become a trap

Biznology

So, for example, if you have an eBook or While Paper that you’ve charged for in the past, you might re-purpose that document as an incentive for your visitors to share their personal information. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect.

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The ABCs of Off-Page SEO Tactics

Hubspot

You can follow her on Twitter at @googlegirl or read her blog. Use articles to promote additional web assets: Hosted Content (social networking sites, image sharing sites, profile sites). Bookmarked or promoted website pages in Digg and similar sites. Unique Title Mentions in Twitter. Promote RSS Feed URLs.

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