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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Your GTM strategy reflects how you position and differentiate your company, determine pricing and channels, capture the buying journey, launch products, and engage with customers and influence and motivate them to buy your solutions. In her blog posts, workshops and books , she shares best-practices for each of these strategies.

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Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. Let me explain. Or on selection either.

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Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses

ClearVoice

Well, according to thousands of small businesses, freelancers and contractors, there are plenty of reasons. Here we look at five co-working concepts that are friendly to small businesses, solopreneurs, freelancers, and business travelers. There are a few interesting differentiators about Serendipity Labs.

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Does brand marketing still matter in the digital age?

Biznology

Small businesses had even fewer marketing decisions to make: “Half page or full page ad in the Yellow Book this year?” How do you differentiate when being the one down the street no longer matters? These are big questions that every business must face in the digital age, but we do want to help you solve them.

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How to Leverage Intent Data to Drive More Business

NetLine

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.

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13 Proven Marketing Hacks to Generate Guaranteed Leads

Optinmonster

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. The key differentiator is visual storytelling. Animoto provides the following tips that can help you tell your business’ story more effectively: Craft an easy-to-understand script with a simple call-to-action (CTA).

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Native Takes the Spotlight at Advertising Week APAC

Outbrain

With over 75 seminars and workshops focusing on the future of advertising, there was great debate and discussion around storytelling, content, data, brand purpose, and more. Together, we raised our weapon in the battle for attention, with native advertising as the opportunity for marketers to differentiate their experience with consumers.