Vidyard

JUNE 17, 2015

Sales reps now have many different options for creating content, including using their computers, smartphones and tablets. These videos range from 1-3 minutes in length and focus on specific pain points our prospects might face. These triggers will allow you to track their viewing data inside of your CRM.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Heinz Marketing

FEBRUARY 26, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. When you look at the budgets and the resources from a lot of B2B marketing groups, I think that’s reflected there as well. That is a huge competitive differentiator.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Circle Studio

NOVEMBER 21, 2019

As the dust begins to settle, B2B marketers are starting to tap the brakes and evaluate their marketing activities, looking to understand where to focus their time, energy and resources. Customer experience (CX) has emerged as the key to creating genuine differentiation and sustained competitive advantage in the “age of the customer.”

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Single Grain

AUGUST 21, 2014

Marketing automation programs include such a wide range of features that defining what they are is easiest done by examining what it is they can do. Having this background information can help you determine how you’ll allocate your time and marketing resources. MA programs require internal resources.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Referral Rock

OCTOBER 9, 2019

and not seem like the best resource available.”. Only once your domain authority is within range of your competitors are you likely to rank for your long form focused keywords. It’s entirely dependent on the competitive landscape, how differentiated your products are, and if your uniques selling points really stand out.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

SnapApp

OCTOBER 3, 2017

3: Clear, obvious performance measures that tie into one and two, and that trigger appropriate remuneration. It is not just sales that should be a on variable bonus program driven by performance - marketing should have one too. . . 1: The first key to successful sales-marketing alignment is COMMUNICATION. Gian Clancey.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Single Grain

AUGUST 6, 2019

That said, these needs can range from easily solved problems to issues without clear solutions. Recognizing a problem or need that you have is the step that triggers a search for more information. The sales process isn’t done just because a purchase has been made. What happens after the sale is just as important.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112