Tiecas

MARCH 21, 2024

Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

FEBRUARY 19, 2021

Obviously, radio and podcast personalities have migrated with great success because the formats are so similar — the main differentiator being with Clubhouse, you can “open the phone lines up” i.e. bring people from the audience to the speaker stage, at any point. Is it worth actively being on right now? To some extent, probably.

SME 80

SME Social Media Cross-Selling Work Management 80

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

SendX

OCTOBER 8, 2020

These can help you save time with syncing data, files, order etc. But if you're an SME looking for a plain email marketing software, then HubSpot may not be for you. Differentiation of different actions by colors, and clear representation of user journeys make setting up complex campaigns a breeze.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Integrated B2B

MARCH 4, 2020

Approach your arguments in a coherent, logical order. Precisely what that order is will be determined by the topic. Although it’s often a cliché, for most industrial and tech companies, the SMEs are actually their key differentiators. But keep the sales voice out of it. High-quality publication.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

The ROI Guy

OCTOBER 5, 2011

In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Buyers are more empowered, overloaded, skeptical and frugal than ever before, a condition we have termed “Frugalnomics”.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The ROI Guy

APRIL 21, 2010

The leading virtualization provider needed to drive more demand generation and educate prospects on the value of virtualization earlier in the sales cycle in order to generate competitive advantage, and drive cross-sell to other virtualization offerings. . • Produced 3 times as many qualified leads as other competitive web promotion programs.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40