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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Engineers get bombarded with product-focused marketing.

Tactics 75
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How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge

Tiecas

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

There is a greater need for consultative insight to help close this gap. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Frugalnomics changes everything.

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Less than two incremental deals on average were needed in order to realize positive cash-flow on the tools investment.

ROI 40
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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

The R&D’s job is to monitor changes in the algorithm and tests various scenarios in order to maximize your results. Founder of Juris Digital & Ethical SEO Consulting. SEO & Content Marketing Consulting Director from Sydney Australia. It required us to use more consulting hours, thus eating up budget.