B2B Marketing Traction
MARCH 13, 2015
Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.
PureB2B
MAY 30, 2022
B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.
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Pam Didner
OCTOBER 15, 2022
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. How To Strike A Balance Between Global and Local Marketing. Event management is teamwork.
Content Marketing Institute
JANUARY 12, 2018
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
Hinge Marketing
FEBRUARY 26, 2018
Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. And here’s a big one: they were almost three times more likely to conduct frequent research on their target markets. Effective Marketing Techniques.
Hinge Marketing
JANUARY 31, 2022
Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.
GreenRope
JUNE 28, 2017
We do not differentiate between them. Whether they meet new leads on their own through networking, or your marketing team hands of leads from their advertising campaigns, your sales staff must be able to identify leads that are most likely to convert. Writing proposal. Proposal evaluation. " Defining Phases.
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