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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Describe the most important need your product fulfills.

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17 Opportunity Costs of Not Having a Universal Lead Capture Strategy

Lead Liaison

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Now is the Time for Digital Transformation

Kaon

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. That survey was taken in good economic times. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

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Cisco Shows Why Augmented Reality Isn’t Just for Games

Kaon

And Rob is having another Cisco ambassador show him how he can see the product “at scale” in a real environment and uncover unique value features, benefits and product differentiators through interactive animations and consistent marketing messages — without Cisco shipping the physical product to the show.

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5 Things To Do for Your Post Show Wrap-Up

Navigate the Channel

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

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30-point video production checklist

Biznology

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Asserts one memorable differentiator (more is not better). ? Differentiates solution decisively with comparison to alternatives. ? Feedback and sign-offs specified. ? Messaging. ?