Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. No one needs more junk.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

The Point

JUNE 1, 2010

Customer loyalty? All that said, games are a great way to differentiate your product and to break through the clutter. Increase traffic, “stickiness” and repeat visits for a campaign microsite. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

DECEMBER 21, 2015

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. Your style guide should differentiate your company’s values, voice, and tone. Other companies have embraced other publishing platforms.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. Consumer and patient education adds tremendous value to what you do and can build both credibility and loyalty. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JULY 1, 2020

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It’s not meaningless.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363