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8 Practical Tactics for Leveraging Healthcare Market Research in Your Content Strategy

Content Standard

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. Their number one content challenge?

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. Pricing Page.

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How Today’s Changing Market Is a Golden Opportunity for Marketers

Terminus

Everyone touching a customer relationship, from first impression to advocacy must be focused on and incentivized by long-term customer success and, ultimately lifetime value. It’s the price of entry in today’s changing market.”. Natalie’s LinkedIn profile can be found here. It’s Time to Get Comfortable With Change.

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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, I am very excited that you’re here with us, in the middle of your workday, taking a break from some March Madness and we appreciate it very much.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. Much like Maslow's Hierarchy of Needs, each successive layer of these practices, relied on a solid foundation of prior levels for success.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Local searches send clients directly to nearby companies, so you must optimize your website for the terms and areas that matter to your target audience. Write better than everyone else People read about prices, features, advantages, and other information as they start their internet investigation for a good or service.

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B2B Category Creators Episode 3 Transcript

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What it means is, do you have a group of people who you can market to on your terms? Okay, so, hey, this started off as a LinkedIn post. So, no big hashtag fail moment in terms of content and audience. I think my particular appetite is in using the product in a different way, to differentiate. That’s really cool.