Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data. First-party data. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data. First-party data. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Unbounce

SEPTEMBER 16, 2021

These ad formats rely on short, impactful copy that sends the right message and captures user intent. Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. your differentiator). Image courtesy of Kajabi. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

OCTOBER 24, 2017

Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword. Local Inventory Ads – These capitalize on local intent to drive more o2o and more in-store sales.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40