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Cutting through the hype: Generative AI adoption in B2B

Martech

According to Gartner, while 90%+ of enterprise organizations are mulling over their AI strategy, only 11% have deployed an AI solution. Have a plan You don’t need to fix something into granite, but you can’t go without an opinion. Only a brave 5% claim they’ve got their genAI game on point, scaling and thriving.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world.

CMO 48
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Category Creators Episode 1 Transcript

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Manny: The most discouraging call is a call that we had with this analyst from Gartner. For the love of Gartner. Godard: Well, I love Manny’s story, especially about Gartner and not even wanting to recognize it as a category, because that is what inspired me to create G2. Gil: This is the Category Creator podcast.

Eloqua 59
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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. ” (Ecosystems, experts, engineers — stretched a little because alliteration is always appealing.).

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B2B Category Creators Episode 5 Transcript

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Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Not that that … But it would have delayed my retirement. Udi Ledergor: Sure.