Biznology

AUGUST 2, 2017

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Why not use video for differentiation? Like this post?

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Differentiation Video Marketing Comparison Gartner 141

Biznology

DECEMBER 6, 2019

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. This may be true, but when it comes to differentiation , dramatizing the customer benefits may be counterproductive when.

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Differentiation Video Marketing Gartner Vendors 151

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. A competitive differentiator. “Okay, I know what we are talking about. You don’t share your positioning statement?

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Positioning Video Marketing Gartner Differentiation 160

Biznology

OCTOBER 29, 2019

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

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Enterprise Management Work Management Buy Marketing Management 135

Biznology

MAY 7, 2018

Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. One differentiator per video is a format that’s about to take off. Examples: One research report yields seven differentiator videos.

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Differentiation Video Marketing Clickthrough Gartner 155

Biznology

AUGUST 5, 2013

Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” As it grows and matures it will become a key differentiator of business and technology management. Photo credit: Wikipedia.

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Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80