The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. .

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

DECEMBER 14, 2005

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Tom then served Gartner as a Managing VP.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

JULY 22, 2010

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Alinean recognized by BtoB Magazine’s as one of To. Gartner CIO Study Highlights Need for Outcome-Base. . Differentiate for S.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40