What is SaaS marketing? 12 proven tactics to create and execute your own strategy
accelerate agency
APRIL 12, 2023
It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. Actually, no.
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