When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
One common denominator might be: “Streamline Operations with Maximum Efficiency.” When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. But this common denominator often risks being very over-generalized. Introduce a fresh spin.
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