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ANNUITAS
MARCH 1, 2023
We have put together this handy position description for you to peruse, and even use in your search. You can download a handy PDF version of this position description here.
ANNUITAS
OCTOBER 27, 2023
What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,
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ANNUITAS
AUGUST 21, 2023
Customer Experience (CX) defines the quality of a customer’s interaction with a given product or service, as well as the adjacent service and support around this product or service. Positive CX is a substantive element that builds things like Brand Equity and user adoption, and it is a direct dependency on customer retention.
ANNUITAS
FEBRUARY 28, 2022
Nearly the same percentage say the experience a company provides is just as important as the products or services it provides. As a general rule, a positive customer experience in Account Based Marketing will: Deliver the right information at the right time. Not all of those segments will play the same role at different phases.
ANNUITAS
DECEMBER 11, 2023
The result is automated content development, automated emails, automated chat prompts, automated lead identification, automated segmentation … you get the point. No go-to-market stakeholder is perhaps better positioned to drive fundamental strategy and execution in this approach than the CMO.
ANNUITAS
OCTOBER 7, 2020
As recent market and industry developments over time have shown, however, it isn’t ‘the answer’ to demand that many claimed, and has instead been consigned to its proper place within the context of strategic demand marketing. ABM can layer onto a strategic approach to demand marketing to provide: More granular segmentation and targeting.
ANNUITAS
SEPTEMBER 3, 2020
The platform does what it is supposed to – very well, in fact – and that is why they are arguably the leader in their market segment. Yet sales leaders all too often turn to SalesLoft and to sales cadence automation as an antidote for their customer demand and sales productivity woes, and therein lies the problem. How do you scale?
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