Act-On

APRIL 26, 2024

So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 193

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 193

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Act-On

SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130