develop help relationship 
Buzz Marketing for Technology
JUNE 27, 2008
Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM. What they need is hands-on help using the information and technology at their disposal more effectively in the context of doing their own unique jobs. Business as usual, largely unaffected by KM.
Convince & Convert
SEPTEMBER 20, 2010
By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. The extra credit you receive for helping people in public should not be overlooked. relationships.
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