Cintell

DECEMBER 20, 2019

To produce your most engaging content, you must develop an intimate understanding of your audience. Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. So, you’ve developed buyer personas. People are watching more video across various platforms.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

APRIL 30, 2019

Persona development and monitoring is an accelerating digital practice becoming widely recognized and valuable to better understand the various customer segments in your marketplace. Creating personas using attributes, characteristics and interests is a necessary step to effectively segment and identify the right customers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 10, 2016

” “I just refreshed our buyer personas and want to use them more effectively.” ” “I’m familiar with persona development, but want to understand how to practically apply and use personas, not just create them.” Activity : Persona research, persona development, email/event.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Engages buyer earlier and more effectively. Persona-driven marketing is 3X more effective (SiriusDecisions). We’ve all been there.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. Here are 15 questions to ask in your next persona interview.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100