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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The Creative Sparring Partner But allowing AI into even a small, well-contained part of your writing process can unlock incredible results. Focus your human energy on the highest-leverage parts of the writing process — intros, outros, structure, examples — and allow AI to do the heavy lifting of connecting your structure together.

Tools 125
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The Top 12 SEO Tools of 2018

Hubspot

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. HubSpot's Website Grader. HubSpot's Website Grader. Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts. Cost: Free.

SEO 101
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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Increase Efficiency Not Add Processes.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

Three years later, the shopping cart became a supermarket staple and store owners even catered the design of their stores for them by widening their aisles and check-out counters. Since Goldman licensed his shopping cart design, he became a multi-millionaire. Image Credit : Wikipedia. Whole Foods Market. Fyre Festival.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.