Anteriad

JANUARY 3, 2023

Using intent data allows you to deliver the right message at the right time to the right prospect. Pair intent data with other prospect signals, like those housed within a company’s marketing automation system, and you have the foundation of truly understanding and leveraging “real” customer insights versus predictive guesswork.

Intent Data 40

Intent Data Lead Generation Intent Lead Ranking 40

Hubspot

JANUARY 28, 2020

Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase. PlusThis is a campaign toolkit for marketing automation users. It’s an excellent platform for creating and promoting content and marketing collateral. Image Source: PlusThis.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 64

Hubspot

JUNE 6, 2022

Is this their first time making this kind of purchasing decision? Referencing the company's content demonstrates interest and shows you've done your homework. You want to show that you're in tune with their needs, interests, and specific pain points — that often starts with understanding the nuances of their industry.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. This is the holy grail of marketing, old and new. And what if this was all automated? 5.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

SmartBug Media

OCTOBER 9, 2019

Once you know who your buyer is, you need to consider how your buyer makes purchasing decisions. For example, a SaaS company that sells marketing automation software may use the following information to qualify their leads: Current technology used: Asked in a form to gauge what education is needed.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Hubspot

FEBRUARY 14, 2013

One of the greatest hurdles of marketing automation and mass communication is that the answer always come back to more -- sending more emails, more offers, or trying more mediums to get your message through. downloaded content, talked to sales, demonstrated interest in a specific part of your product).

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Sales Engine

AUGUST 19, 2015

I have a friend in sales who continuously argues with me over the definition of what a Marketing Qualified Lead (MQL). As a salesperson, he simply cannot understand how someone that’s not qualified, but demonstrates interest by clicking on a link or downloading a report, can be counted as a qualified lead by any means.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 120

SugarCRM

DECEMBER 21, 2015

Often times, businesses lack formal processes in these areas, which can not only result in missed opportunities as leads fall through the cracks, but can also end with marketing passing on leads who are not quite ready yet. Enter Lead Scoring and Marketing Automation.

Lead Ranking 50

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 50

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Within a buying group, members fall into buying roles that inform how they are involved in the purchase journey.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Within a buying group, members fall into buying roles that inform how they are involved in the purchase journey.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

You’ve spent all this time talking to your lead, and they were never going to make a purchase in the first place. Basically, you want to glean information that will tell you whether your lead is capable of making a purchase, and ready to do so. If they perform certain actions which demonstrate interest in your product, such as….

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40