Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Vision Edge Marketing

AUGUST 22, 2023

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. Your organization’s capabilities may impact which approach you take.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Binary Demand

MAY 24, 2024

It offers structure and direction, ensuring that actions are not ad-hoc but strategic steps to guide prospects toward purchasing. Interest: As prospects engage with your brand, they demonstrate interest by exploring product pages, subscribing to newsletters, or participating in webinars.

Top of Funnel 96

Top of Funnel B2B Sales Lead Ranking Enterprise Management 96

Zoominfo

AUGUST 30, 2023

Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Albacross

OCTOBER 2, 2018

DNS refers to Domain Name System, and Wikipedia defines this as “a hierarchical decentralized naming system for computers, services, or other resources connected to the Internet or a private network.”. But because DNS translates domain names to IP addresses, we don’t need to go to all that hassle of memorizing lengthy IP addresses.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Albacross

OCTOBER 2, 2018

DNS refers to Domain Name System, and Wikipedia defines this as “a hierarchical decentralized naming system for computers, services, or other resources connected to the Internet or a private network.”. But because DNS translates domain names to IP addresses, we don’t need to go to all that hassle of memorizing lengthy IP addresses.

Lead Scoring 58

Lead Scoring Lead Ranking Sales Qualified Leads Domain 58

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95