Martech

FEBRUARY 15, 2023

Targeting and segmentation A very clear example of how marketing technology has played a role in social media’s effect on the global society is targeting and segmentation. Understanding users is difficult and can present ethical concerns when sloppily grouped together. Even when using personas, they’re not perfect.

Ethics 99

Ethics Marketing AI Multivariate analysis Paid Search Agency 99

Unbounce

JULY 5, 2023

This traditional web analytics platform uses machine learning to amass data and present them to the marketer—but they’re nothing more than static visualizations or dashboards we’ve pre-selected, like daily visitors compared year-over-year or month-over-month. How is AI data analysis used in marketing? Sorry, what were we talking about?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Convert

JUNE 2, 2022

Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convert

APRIL 25, 2023

Features include: Generating new test ideas Automatic traffic allocation to the winning variation Personalizing content according to visitor data (demographics, interest, etc.) But for analysis and especially research, a human touch stays necessary.” But sometimes you want learning. Sure, we can do more [automation] within A/B testing.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Customer Experience Matrix

JANUARY 17, 2009

I enjoyed my little presentation on BrightTalk last Wednesday, which you can still view by clicking here. (If The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. The BrightTalk platform itself worked nicely and was about as simple as possible.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120