KoMarketing Associates

JANUARY 26, 2016

Go Beyond Demographics. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. If you are an international company, understanding audience demographics for each social platform is even more important. Global vs. Local.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Craig Rosenberg: There are two elements to a lead – demographic and psychographic. When it comes to the psychographic element, your definition of a lead will depend on your company, where you’re selling and who you’re selling to. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Let us know!

Sales Qualified Leads 48

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 28, 2013

Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. Options for Segmenting Dynamic Content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 17, 2011

Therefore, creating scoring criteria that take into account the ever-changing demographic and psychographic elements of your prospective customers is crucial. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Sales Leads 48

Sales Leads Lead Ranking Lead Scoring Top of Funnel 48

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. & can be preferably be distributed to specific geographies as well.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 21, 2020

Take the time to read the email delivery strategy Marketo’s Carmi Lopez-Jonarmi lays out and consider turning down the volume in favor of fewer, more meaningful emails. The post The Pandemic In-Box | Email Marketing Strategy During COVID-19 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Email Marketing 173

Email Marketing Marketing & Strategy Marketing Strategy Work Management 173

ClearVoice

JANUARY 8, 2019

What are the demographics of my buyer personas? Demographics include information such as age, income, education level, etc. Marketo has a great cheat sheet to help you create your buyer personas. Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Kapost

JANUARY 6, 2017

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. I could for example quickly see how many of my customers use Marketo → if 90% of my revenue comes from Marketo customers, then my ICP includes “has Marketo.”. EVERY Contact has an email (preferably a business email).

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Heinz Marketing

SEPTEMBER 19, 2022

So, I think people have heard of demographics, psychographics, firmographics, ExO graphics is a little different. That may be a nice starting point, but what else do I need to know about some of those companies to know which I should sell to? Can you define that and give some examples of what that is?

Top of Funnel 101

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 101

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Most organizations look for candidates with experience in the MAP they’re using.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Adobe Experience Cloud Blog

SEPTEMBER 26, 2014

To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before! Curious about what we learned? Social Media b2b Consumer'

Marketing Automation 48

Marketing Automation Twitter Automation Advertising Agencies 48

Adobe Experience Cloud Blog

JULY 2, 2013

Forgive me for saying so, gracious hosts of this post, but Marketo marketing software is far from free. Research: Some of the research you do for your blog will be of the traditional demographic and psychographic variety, but you need to think digital and profile the online behaviors of the types of customers you serve.

Blogger 48

Blogger Psychographics Ideal Customer Profiles Marketo 48

The ABM Agency

APRIL 30, 2023

For more guidance on creating an effective inbound marketing plan for B2B SaaS organizations, check out this definitive guide by Marketo. Demographics: Identify the key characteristics of your ideal customers in terms of their professional roles or industries they work in.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Valasys

JULY 9, 2019

According to a study published by Marketo, 65% of the marketers acceded to the fact that ABM aids majorly in client acquisition. These data points gathered from the omnichannel marketing endeavors can be integrated with the first-party intent data i.e. the data gathered from the website analytics.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49