Marketing Insider Group
MAY 18, 2020
Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. Between us, I struggle with this one.)
Directive Agency
SEPTEMBER 3, 2019
Additionally, it’s essential to promote your relevant content on social media channels such as LinkedIn. Establish yourself as a subject matter expert (SME)? Demographics: Female. SEMRush’s traffic cost estimation is based on how much you would have to spend in Google Ads to rank for the keywords you rank for organically.
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Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly.
Convince & Convert
SEPTEMBER 13, 2013
Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. He is gearing up to start experimenting with deploying new content at night, instead of during the day, to see if that works better with this demographic who might not be looking at this type of blog doing the work day. Four Your Information.
Convince & Convert
MARCH 16, 2010
Reminds me in ways of Russia's demographic decline: rising death rates coupled with fewer births. [link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ). But for good reasons.
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