article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

Firmographic information like company size, industry, location, and tech stack, as well as demographic information like a contact’s title or their budgetary control, can determine whether a lead is a good or bad fit. Examples could be paid content syndication, social media platforms such as Facebook or LinkedIn, or display advertising.

article thumbnail

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

Most platforms have a multitude of demographic and interest-based targeting options to reach new users. Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tying Facebook Leads Directly to Revenue: A Marketo Example

Adobe Experience Cloud Blog

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? How did we do it?

article thumbnail

Top Strategies That We Use To Drive Sales Productivity

Scoop.it

Lead-to-MQL conversion rate to know how well your site attracts the right audience. MQL-to-SQL to gain insights into how well your marketing and sales team is associated. Also, consider scaling Facebook ads to get sales. If you are looking for leads, your best bet is to look for optimized Facebook ads.

article thumbnail

5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. Keep in mind; this is where the MQL and SQL leads really come into play. How do you tell a MQL from a SQL? Nurture them. We will explore later. Three words.

article thumbnail

5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. Keep in mind; this is where the MQL and SQL leads really come into play. How do you tell a MQL from a SQL? Nurture them. We will explore later. Three words.

article thumbnail

5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. Keep in mind; this is where the MQL and SQL leads really come into play. How do you tell a MQL from a SQL? Nurture them. We will explore later. Three words.