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Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . This is because the lead data that they have is inaccurate, or messaging fails to resonate. .

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

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Inbound Marketing in B2B: How to Calculate ROI

Inbox Insight

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

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The Top Sales Trends of 2018

Hubspot

Focus on the middle of the funnel. Your manager handed you a massive list of potential leads, which you proceeded to blast with emails, calls, and voicemails until they finally A) responded or B) asked you to stop contacting them from now until forever. The goal will be better lead qualification and higher ROI. Sales automation.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

. “I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship.” ” — Dr. Brené Brown. This is where tangential topics and empathy come into play. Blog posts.

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Video Marketing; A recap of the potential platforms and placements for promoting your product video

NuSpark Consulting

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. The Contenders.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.