Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. It should differentiate your company from competitors and address the needs of your target audience. Demographics include age, gender, income, education level, and location.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Tony Zambito

JULY 6, 2011

  A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. While spending time at Cooper Design, the phrase stuck around my head like a gnat that just wouldn’t go away. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

ConvertKit

DECEMBER 19, 2018

The first step is to think about your target audience’s demographics. Once you have created your target audience demographics, you can move on to understanding their psychographics. Too many businesses stop at the demographics stage because they feel like they have at least a good idea of what their audience looks like.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ConvertKit

DECEMBER 19, 2018

The first step is to think about your target audience’s demographics. Once you have created your target audience demographics, you can move on to understanding their psychographics. Too many businesses stop at the demographics stage because they feel like they have at least a good idea of what their audience looks like.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Hinge Marketing

APRIL 15, 2020

Can you differentiate your firm from competitors? Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Consider demographic variables, such as size or location.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Martech

FEBRUARY 11, 2022

No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”. Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115