DiscoverOrg

JANUARY 2, 2019

Other demographics. While firmographic and demographic segmentation is important in determining a company’s fit or lead score, prospect intent is useful data for focusing marketing efforts, too. How do different click-paths support different use cases? What times of day are users most engaged in the platform?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

OCTOBER 23, 2016

The scale allows Sales and Marketing professionals to prioritize leads and opportunities at-a-glance based on demographics, firmographics, and buyer signals. DealPredict organizes prospective companies, and target buyers within those companies, on a scale of 0-5 stars.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

FEBRUARY 12, 2016

Sure, you could spend hours googling various Mexican restaurants to understand the unique demographics and taco offerings of each establishment.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

MAY 8, 2018

Fit data (demographic and firmographic). All salespeople use basic demographic data and firmographic data. For an individual prospect, this Fit data refers to demographic data: Name. We break it down into three types: Fit, Opportunity, and Intent. Email address. Phone number.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 23, 2018

Before we start talking about leads, Sales and Marketing need to agree on their target demographic/s: What kind of customers buy from them? Demographic information. Here are 7 sales and marketing plays to improve lead quality and boost conversion. 1: Jointly identify Fit criteria.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

JANUARY 23, 2019

When you think about Fit data , most people think about the ideal customer profile: The firmographic, demographic data, and other baseline data from great tools like DiscoverOrg. Today, I’ll walk you through a model that we came up with to help our customers narrow down the accounts that they really want to focus their campaigning on.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

MAY 30, 2018

Fit” criteria is firmographic and demographic data. This example means that you are gathering two out of three types of prospect data: Fit, Intent, and Opportunity – which, collectively, is considered sales intelligence.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270