accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

EveryoneSocial

SEPTEMBER 1, 2020

Between having branded company accounts, having a social marketing team, and getting employees to create and share content too – these tactics will have a profound impact on the organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. Weber Shandwick ).

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 76

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 76

The Point

NOVEMBER 23, 2021

Side note: this is a perfect example of a SaaS company leveraging aggregate client data to generate meaningful content for marketing. Security companies do this all the time with so-called “threat reports.” More SaaS companies should do the same. Am I signing up for a demo? But I digress … The Metadata.io Sorry, no idea.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Media Paid Content Work Management 157

Metadata

FEBRUARY 6, 2023

We recently did an AMA with Heather Samee , Growth Marketing Manager at Armorblox, a tech company offering cloud email security that detects and remediates sophisticated email threats and prevents data loss. However, we limit the forms to only lead gen ads, which offer a demo and a $100 gift card upon completion of the demo.

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

Bluetext

APRIL 23, 2021

When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . 1 – Sept.

PR 26

PR Enterprise Management Work Management Marketing Management 26

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. For example, if your company sells warehousing software, you don't want to rank for "SaaS company." Supplement Inbound with Paid Search and Paid Social.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Hubspot

NOVEMBER 25, 2019

You probably already know that a lot of time and effort comes with successful social media management. It's not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. Sprout Social. Source: Sprout Social.

Marketing AI 101

Marketing AI Paid Content Budget Programs Social Media 101

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Those tiny, one-off tactics are fine for beginners.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

PathFactory

SEPTEMBER 5, 2018

Erika : I use paid social to amplify PR objectives for my clients. These channels are often focussed on lead gen initiatives but, truth is, PR efforts don’t get that much money put behind them. You can get a lot out of paid social dollars. Our paid social is more strategic.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40