Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.
Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.
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Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. And staying the course with your existing platform is tempting, isn’t it? Implement marketing automation that plays nice with your tech stack No one likes a playground bully, do they? It’s difficult to use. Sound familiar?
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Martech
JANUARY 21, 2022
ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization? If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.
Martech
MARCH 7, 2022
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.
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