Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

Act-On

DECEMBER 7, 2023

Yep, it’s time to switch. But switching can seem like a daunting task. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. We’ve compiled our favorites to support you during the process of making a switch.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

LeadSquared

FEBRUARY 23, 2024

What is in CRM is true, and what is not is false.” Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Siloed systems The sales team used multiple spreadsheets to manage tasks, lead activities, and more.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

Sword and the Script | B2B

JULY 20, 2021

The right marketing strategy is ultimately a lead generation strategy, helping young tech companies win business by demonstrating their value, building their credibility and eventually, building affinity for their brand. The first step of building a successful lead generation strategy is knowing who you want to attract.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Salesforce Marketing Cloud

OCTOBER 17, 2023

This relationship-building is the force behind lead nurturing. I learned the importance of lead nurturing back in 2008. Here’s how I reach more leads, zero in on the ones that matter, and woo them until they close. What you’ll learn: What is lead nurturing? Why is lead nurturing important?

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. Bad CRM data can hurt your business in many ways. Bad data leads to high bounce rates, wasted phone calls, and confusing conversations.

CRM 52

CRM Enterprise Management Business Work Management 52

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129